Anusha Ravi, Nitika Malhotra | Launching Enterprise Products. How to Navigate Strategy, Influence, and Delivery in Complex Organizations (2026) [PDF, EPUB]
Автор: Anusha Ravi, Nitika Malhotra
Издательство: Apress
ISBN: 979-8-8688-2661-0, 979-8868826603
Жанр: Management Information Systems, Information Management, Computer Software
Язык: Английский
Формат: PDF, EPUB
Качество: Изначально электронное (ebook)
Иллюстрации: Цветные и черно-белые
Описание:Launching Enterprise Products is your guide to building enterprise platforms from the ground up. If you’ve ever faced the challenge of creating complex products amidst ambiguity and scale, this book delivers a practical playbook drawn from real-world experience. Learn how to define user-centric strategies in dynamic environments, align cross-functional teams without stalling momentum, and make sound decisions—even when data is messy or incomplete.
Packed with actionable frameworks, case studies, and reflective exercises, this guide helps you move from concept to launch under real-world constraints. You'll discover how to architect scalable systems, design for long-term resilience, and lay the foundations for sustainable growth. Whether you're leading a new product initiative or formalizing structure within an existing team, Launching Enterprise Products equips you with the mindset and tools to build products that ship and thrive.
You Will:
Learn how to define and evolve enterprise product strategies in uncertain, fast-changing environments
Understand techniques for aligning stakeholders across engineering, design, sales, and leadership without losing velocity
Tackle real-world approaches to validating product-market fit within large organizations or regulated industries
This book is for:
Product Managers (PM, Senior PM, Staff/Group), Product leaders and Engineering managers
About the Authors vii
About the Technical Reviewer ix
Acknowledgments xi
Introduction xiii
Chapter 1: Finding the Problem Behind the Brief 1
Chapter 2: Bringing People In (Without Losing the Wheel) 11
Chapter 3: Scoping the First Build (Without Losing the Plot) 21
Chapter 4: Getting the Signal from the Noise 27
Chapter 5: Navigating Internal Resistance (And Surviving the Politics) 37
Chapter 6: Driving Adoption Without Forcing It 47
Chapter 7: Telling the Right Data Story (When the Numbers Don’t Cooperate) 57
Chapter 8: Scaling the Platform: From V1 to Vn 69
Chapter 9: Navigating Org Change and Reorgs 85
Chapter 10: Coaching Product Teams Through Ambiguity 97
Chapter 11: Platform Thinking and Ecosystems 107
Chapter 12: It’s a Wrap! Lessons from the 0 to 1 Journey 119
Appendix: Chapter Templates (Ready-to-Use) 129
Glossary 139
Index 143
Скриншоты:
Время раздачи: с 10 до 20 (минимум до появления первых 3-5 скачавших) 
