Kenneth M. Eades и др. | The Portable MBA (fifth edition) [2010] [PDF] [Eng]

A totally revised new edition of the bestselling guide to business school basics

The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.

This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever.

Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.
Every chapter is totally updated and seven new chapters have been added on vital business topics
Includes case studies and interactive web-based examples
Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

List of Downloadable Materials
Preface
About the Authors
Introduction: The MBA Degree Experience
1 Accounting Principles
2 The Principles of Economics
3 Introduction to Business Ethics
4 Marketing Management
5 Financial Management
6 Operations Management
7 Managing People
8 Supply Chain Management
9 Strategy—Defining and Developing Competitive Advantage
10 Financial Analysis and Firm Valuation
11 Consumer Behavior
12 New Product Creation
13 Entrepreneurship
14 Emerging Markets and Development
15 Enterprise Risk Management
16 Leading from the Middle
17 Managing Teams
18 Starting Your New Career with an MBA
Index